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Dr Tiina Meder
Founder and CEO of Meder by Dr Tiina Meder (founded in 2009), dermatologist and cosmetic safety expert, an experienced lecturer and speaker on the topic of dermatology and skin care, sharing her expertise around the world in Japan, Taiwan, IMCAS Europe and China, FACE, CCR, APAN (Australia, New Zealand), LNE (France, Poland, Ukraine) and Microbiome Connection (USA) to name but a few. Across her career she has had more than 50 articles published.
Skincare today can feel overwhelming. With countless products available online and in stores, many wonder: why should I see a licensed aesthetician or skin practitioner when I can do it all at home? Being an aesthetic doctor, cosmetic safety expert and skincare researcher myself and after working closely with thousands of skin professionals I’ve come to appreciate even more deeply the vital role that professional skincare education and personalised care play in maintaining healthy skin.
The journey of many beauticians into the beauty industry began in retail, but soon many of them realize that true expertise comes from comprehensive training. Professional education provides a solid foundation in skin biology, anatomy, and safe treatment methods — knowledge that can’t be gained simply by buying products or watching tutorials online. In fact, the best programs around the world, especially in places like Poland and Japan, emphasise a medical understanding of the skin and body connection.
This education empowers skin therapists to not only perform treatments but also to guide clients safely through their skincare journey. As Meder Expert Sarah Drew puts it, “You can’t know everything, and having that structured education helps you turn your passion into a lifelong career.” When you work with a trained professional, you get tailored advice and treatments designed specifically for your skin’s unique needs, rather than one-size-fits-all solutions.
Photo: Sarah Drew, Meder Expert, USA.
Skincare isn’t just about what you put on your skin — it’s about caring for your entire body and lifestyle. Many people come to professionals like Sarah not only for treatments but for guidance on how factors like diet, stress, and inflammation impact their skin. We are partners in helping you understand that your skin reflects your overall health.
Regular visits to a skin therapist can act as a form of preventive medicine. Professionals can spot early signs of skin or health issues and recommend appropriate care or referrals. This holistic approach helps you maintain skin vitality and feel confident in your skin every day.
Photo: Liubov Nazarenko, licensed aesthetician, founder of Naturalezza By Love service, Ukraine.
🎧 Related Podcast Episode: Why Skincare Strategy Starts with Listening First
One of the biggest challenges today is the sheer volume of skincare products and the flood of information — often conflicting — on social media. Even the most dedicated skincare enthusiasts can become “product junkies,” chasing the latest launches without clear benefit.
Skin practitioners often work with clients who ask about every new product on the market, even when their skin is already healthy. A good response to this kind of question is that more isn’t always better: If there’s nothing wrong with your skin, why add something new? This is where professional guidance is invaluable — to avoid unnecessary or even harmful product use.
Another hurdle is compliance — actually using the recommended products consistently. Without this, even the best skincare routine won’t deliver results. Additionally, fearmongering on social media can create anxiety and unrealistic expectations. Best skincare professionals believe in educating clients with kindness and authenticity, helping you find what truly works and feel confident in your choices.
Photo: Maria Karaulshuk, licensed aesthetician and founder of the Face Sculpture Salon chain, Prague, Czech Republic & Marbella, Spain.
If you feel overwhelmed by the choices or frustrated with your skin’s condition, consider partnering with a knowledgeable skin professional. A good esthetician or skin therapist will listen, ask the right questions, and help you build a manageable, effective routine. They won’t pressure you to buy every product but will guide you toward what your skin truly needs.
Start slow, be consistent, and remember: skincare is self-care. Taking care of your skin is an essential part of your overall well-being, and having expert support can make all the difference. You deserve to enjoy the skin you live in.
If you’re ready to take the next step in your skincare journey, seek out a licensed professional who values education, authenticity, and a holistic approach. Your skin will thank you for it.